About BeDaring The Adult Shop
34 Years of Pleasure Positivity
The Be Daring story • 1992–2026
From one store in Caboolture in 1992 to retail stores, e-commerce, wholesale and expansion into New Zealand, Be Daring has spent more than three decades helping people explore pleasure with confidence, curiosity and a judgement-free approach.
12 October 1992
October 2019
launched
launched
1 September 2025
Narangba Warehouse 2 (Unit 7)
October 2025
Narangba Showroom opens
27 June 2026
First Saturday trading for the Showroom
Where It All Began
Be Daring began in Caboolture in 1992. The original store opened at a time when adult retail was rarely discussed openly and quickly became the subject of considerable local attention.
Our Company
The Be Daring Group is a privately owned Australian company founded in 1992, with Head Office based at 5/1 Business Drive, Narangba, Queensland. We proudly operate three brick-and-mortar adult retail stores located in Caboolture, Chermside, and Bokarina (on the Sunshine Coast). Additionally, we operate several established e-commerce platforms alongside these stores, including www.bedaring.com.au
Directed by founders Keith and Tracey Boswell, Be Daring employs a dedicated team of 28 staff who share a commitment to creating a welcoming, informed, and pleasure-positive shopping experience.
We have been delivering adult products via mail order since 1992 and introduced our first e-commerce website in 2000, positioning us among Australia’s earliest online adult retailers. Over the years, we have supplied hundreds of thousands of quality adult products to customers nationwide, including personal vibrators, sensual lingerie and fantasy wear, condoms, penis pumps, personal lubricants, adult DVDs, books, magazines, games, and novelty items.
As leaders in adult retail, we remain committed to our core philosophy: to offer high-quality products at competitive prices, supported by professional, knowledgeable customer service. Everything we do is guided by a focus on what matters most to you: